Using Social Media to Market Your Business

If your target market reads blogs, interacts on MySpace, Facebook or other Web sites, you need a social media marketing strategy. Why? To get people talking about your Web site and personally invested in your brand.

Marketing on social media Web sites is like a public relations effort because the media user (like a reporter) controls the message that gets out. But with social media, you reap benefits beyond the buzz. You can interact directly with customers and get insight that translates into better business decisions for you.

Mining MySpace for Data

Do your market research on MySpace — pinpoint your perfect customers by using the advanced search features on MySpace.

Generate Positive Buzz about Your Brand

Start your online word-of-mouth campaign the right way. Follow these simple steps to establish relationships with the influential people in online communities and get them to talk about you to their networks.

Respond to Your Critics

Use criticism as a chance to demonstrate your company's commitment to customer satisfaction by carefully monitoring and responding to negative comments on the Internet.