Step 4: Writing for the Web

No matter how brilliant or well-written your words are, your visitors are unlikely to read them. Research shows that people scan Web pages for the information they seek. But, with some planning, you compose your message so it gets noticed.

Scannable Writing

Here are some tips that will call out the important points to catch the eye of a Web site visitor:

Be concise
Summarize the most important points first
Use lists instead of paragraphs whenever possible
Write in the language and style of your reader
Provide context on each page; don’t assume your reader has read each Web page sequentially

Writing for Search Engines

Your word choice affects your search engine rankings. Learn how to write search-engine friendly text.

Once you have your graphics and text, it’s time let the professional designer go to work or begin building your Web site!

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