Step 1: Develop a Web Site Plan

Your Web site begins with an idea. You have a reason for wanting a Web site, and now is the time to explore the possibilities. Start your brainstorming session by clarifying your reason for having a Web site. Here are some things to think about:

What Is Your Goal?

Design experts suggest you sum up your site's goal in a single sentence. This statement will guide your decisions in the process of creating your Web site. When determining whether to include a certain element, for example, ask yourself if it helps reach your stated goal. Creating a Web site tightly focused on your goal makes for a smooth user experience on your site.

Web Pages

A Web site is basically a collection of Web pages connected by hyperlinks. Before you begin building your Web site, figure out which Web pages will help you achieve your goals. Check out our list of Web pages for some ideas.

Next, consider how complex those pages will be.

Simple Web Sites

If you want to create a simple Web site, you have a couple of options:

Templates—You can quickly create a professional-looking Web site using a template. There are many do-it-yourself Web design tools that offer a library of templates and use wizards to guide you through the entire Web design process.
HTML—A basic HTML Web site is relatively easy to create. This route is best for someone who already has an understanding of Web design or time to practice. It is important to have a site that looks professional and reputable if you plan to use it for business transactions.

Intermediate and Advanced Functionality

If you have Web design skills or plan to hire a professional, consider whether you'll need the following functionality for your site:

Interactive Forms

Encouraging your site visitors to complete interactive forms is a good way to learn more about your potential customers. Make interactive forms and features that won’t slow down servers using ASP.
Flash Animations

If you’re looking to catch your visitors’ attention with a stimulating presentation, that loads quickly, create Flash animations for your Web site.
Online Videos

Widely recognized as the “next big thing” in digital media, online video connects you to a receptive audience and delivers your message with ease.
Database

Information and records can make your Web site a useful tool for visitors. Adding a database lets visitors access the information they need.
Shopping Carts

If you’re not selling your products and services online, you’re missing an opportunity to reach millions of customers. You can set up an online store, track customers’ orders and create catalogs using shopping cart software.
Payment Services

To collect payment from customers on your ecommerce Web site, you need to establish secure payment services.
User-Generated Content

You can add product reviews, discussion boards or blogs to your existing site or start your own niche social media Web site with user-generated content.

Updates

Don’t forget to determine how often you’ll need to update your Web site. The more frequently you do, the more you’ll encourage visitors to return. Consider whether you have the time and skill to make updates yourself or if you’ll need to enlist help.